Cold Calling Framework Worksheet

The cold calling training course focuses on equipping Sales Development Representatives with an effective framework for successful cold calls. The course begins with a strong introduction and a brief pitch, followed by a lead question to gauge interest.

If the prospect shows interest, probing questions are used to uncover pain points and challenges. The goal is to identify at least three pain points.

The next step is to frame the pain points by offering a potential solution. If the prospect expresses interest, SDRs move on to book a meeting on the call, ensuring it doesn't get delayed to email communication.

The course emphasizes the importance of active listening, asking open-ended questions, and confidently closing the call.

By following this framework, SDRs can engage prospects, identify pain points, and successfully book meetings to drive sales opportunities.